At least, in my book. You know, since I'm a Mormon. What does this mean? It means that even though the musical is an irreverent portrayal of my faith and its members, it still brings attention to the LDS Church and its members and sometimes people want to find out more about us for real! Right on. That's why the LDS Church standpoint on the musical is that the musical may entertain for an evening but the Book of Mormon can enrich your entire life (paraphrasing) and it's also why they bought ad space within the programs of the musical. There really is much more to us than you might think.