I think the people of America have learned more about who Mormons really are and what they're really like of late. This is a good thing. Still, when pastors like Jeffress (Perry approving behind the scenes) make unsubstantiated claims that we're a cult, one realizes that bigotry still exists in America and we citizens can improve in our understanding of each other and civility towards each other.
Many religions have what seem to be incredible beginnings, many have their own treasured words of God, many have encountered intolerance at certain points in their histories, many believe in Jesus Christ as the Son of God. Mormons are one of these.